how to keep on track with the store line in wow

Exclude the word “newsletter”ĭo not, under any circumstances, use the word “newsletter” in the subject line of your email.

You’ll need to do some testing to determine the optimal length for your customer base, but we recommend no more than 9 words and 60 characters.Ī few more words or a few less doesn’t won’t adversely affect your results too much, but too many words (over 20) or no words at all will cause a problem. How to write your best email subject linesīefore we look at some specific examples of great email subject lines, let’s review what goes into making a subject line that resonates with the recipient.

In this post, we’re going to give you some email subject line best practices, and show you some examples of subject lines that really work. That’s why it’s important to focus on your subject lines as an important part of your email marketing campaigns, instead of leaving them as a last-minute item to be completed right before you hit send. And even in a post-MPP world where open rate tracking is less reliable, you should still be following subject line best practices.Ĭlever, attention-getting email subject lines can increase engagement and keep your emails where they belong - in the inboxes of your prospects and customers. In fact, 69% of email recipients report email as spam based solely on the subject line.Įven if your subscribers don’t report an email as spam, people typically look to the subject line to determine whether or not to open the email at all.

Your subject line communicates your email’s value to the recipient and encourages them to read further and, potentially, to engage with your brand on a deeper level by responding to your call to action (CTA).Ī poor subject line is more than just bad: It can contribute to your email being marked as spam, dinging your reputation with your customer and search engines. In any relationship, your opening line sets the tone for what’s to follow and emails are no different.

How to keep on track with the store line in wow